less of a brand, more of a practice, zoe gustavia anna whalen is an artist and fashion designer based in new york city.

using discarded linens, antique laces, tea towels, tablecloths, and repurposed clothing, she crafts sculptural entities that speak to the soft curvatures of our bodies. medieval silhouettes and victorian forms of body modification inform a contemporary proposal of dress, one that looks to the wisdom of a pre-industrial revolution world.

each piece is draped, patterned and sewn by hand in her brooklyn studio, infused with intention from sourcing to creation, every garment operating as a spell, a vessel for psychic communication. her historically informed silhouettes propose a new future; a new way of relating to one another, our objects and ourselves.

after starting her eponymous label in 2022, zoe continues to release seasonal collections showcased with multi faceted performances during new york fashion week. her work has been recognized by the CFDA, SFC and major publications such as vogue, i-D, purple, dazed, cultured, the cut, the new york times, new york magazine and more.